Local Marketing Firm With A Global Effect
ORANGE COUNTY, Calif. – March 4, 2019 — Orange, CA – With another successful year in the books, True Vision Enterprises CEO and founder, Dewayne Long reflects on one of the high points of the Southern California-based premiere marketing firm’s 2018 campaign. Through the efforts of their Hands-In Initiative, the title given to the company’s charitable fund-raising organization by Chief Operations Officer, Holly Long, Long and the executive team were able to raise well over four thousand dollars for both local and global foundations.
“The goal is really quite simple,” explains Long, “We find a cause that our team can rally behind, create an event that fuses fun and entertainment with competitiveness, something our associates are very much accustomed to, and the rest takes care of itself.” With success in their 2017 launch of the Hands-In Initiative, True Vision has found its charitable stride with several rewarding events this past year, namely partnering with Families Forward of OC, a locally active foundation that strives to help stabilize the needs of less fortunate children and families in Orange County. In July, the True Vision team held a Back-to-School event in conjunction with Families Forward, bringing in backpacks and other school supplies for the coming school year. “I remember my first day of school as a kid,” Holly Long shares, “And, having my own little ones now, being prepared and feeling prepared on your first day can have an impact on the entire year. It was important for us to help other kids feel prepared on their first day as well.” And an impact they certainly had. With the beginning of the school year in hindsight, True Vision turned it’s attention to the next opportunity to give back; football season.
With an impressive turn out at their Hands-In for Breast Cancer football event in October of 2017, Holly Long and team really sought to ramp up excitement for the 2018 installment. “We went all out this time,” says Dewayne Long, a life-long fan of the sport and former collegiate player at Colgate University. With the NFL’s nod towards breast cancer awareness for the entire month of October, True Vision Enterprises followed suite, organizing a company-wide bar-b-que and charity event for Thursday Night Football, encouraging attendees to “Sport Your Pink” (the nationally recognized color for the fight against breast cancer) and held a silent auction and prizes for donation raffles.
Closing out the year, the Longs and their team sought to capitalize their efforts with two final events running on a three year tradition to date. With their Thanksgiving Food Drive, partnering with Families Forward once again, the team has consistently been able to help provide holiday meals for hundreds of people who are less fortunate in the surrounding community. And through their yearly Toys-for-Tots drive held at the company’s Annual Christmas Gala, True Vision associates and friends were once again able to impact hundreds of children, brightening the holiday season just a bit more. “We like to hang our hat on these last two drives every year,” explains Holly, “because we’ve learned that the greatest feeling to have around the holiday season is that you’ve made a difference, that you put a smile on a child’s face. Nothing in the world can replace that feeling.”
Local Firm Setting a New Pace for the Year
ORANGE COUNTY, Calif. – April 3, 2018 — CEO Dewayne Long was asked to be a head speaker at the Dallas Leadership Conference last week to share how he successfully established and expanded his own Southern California–based marketing agency, True Vision Enterprises, Inc., which specializes in direct marketing campaigns and brand management for Fortune 500 companies.
The philosophies CEO Long shared at the conference are straightforward—the backbone of his company is an unwavering belief in creating a positive work culture within his offices and rewarding merit by promoting from within by teaching hard working, entry-level employees how to ultimately manage and oversee their own team. The management training at True Vision Enterprises consists of receiving hands- on training on how to build your own team, duplicate your work ethic, conduct interviews, practice compliance of your clients’ values, and meet company-wide goals. Mr. Long firmly believes “at the end of the day, a leader’s success can only be quantified by the growth and success of their team.”
That’s not to say that individual professional growth is not encouraged by his company standards; Mr. Long could not emphasize enough the importance of “positively branding yourself both as an individual and a professional is invaluable for your own clients, your customers, your employees—portray yourself as a leader in every situation; you’re always making impressions on the people around you, thus affecting your personal brand.”
In this vein, this self-made CEO has always encouraged the people who work with him to grow professionally and personally, and accordingly, he invited 2 of his own employees to attend the conference—corporate trainers Jacob and Thomas, previously marketing representatives, as part of a management training experience. This was a first for corporate trainer, Thomas—he’d never attended such a large professional event. But that didn’t stop his excitement; he was thrilled to network and “realized that talking to your professional network, taking charge, being a leader, taking initiative, this is all the way to go to create a successful, professional first impression and duplicate your own work ethic by leading employees by example.”
By empowering employees like Thomas, CEO Long has established a work culture in which his staff gets the tools they need to ultimately be successful managers. For instance, when asked if he was nervous to participate in and observe such a large conference, corporate trainer Jacob replied, “No. This is my second conference and honestly, when I see the hundreds of professionals there, I see hundreds of versions of my future self.”